Smeal professor to serve as editor-in-chief of new marketing journal

Min Ding, Smeal Professor of Marketing and Innovation in the Penn State Smeal College of Business, is the editor-in-chief of Customer Needs and Solutions, a new journal for scholarly research in the field of marketing. The journal aims to publish high-risk, high payoff work and seeks submissions with high impact while maintaining academic rigor.

“Through this new journal, we are hoping to provide an outlet for truly innovative and forward-looking work that is usually associated with uncertainty,” said Min Ding, Smeal Professor of Marketing and Innovation.

The journal will publish three types of content: peer-reviewed research papers, non-peer reviewed perspectives that contribute to the conversation between academics and stakeholders and unsolved problems with a call for solutions.

“Through this new journal, we are hoping to provide an outlet for truly innovative and forward-looking work that is usually associated with uncertainty,” said Ding, “as well as to facilitate changes on how academic work is reviewed, published and disseminated.”

To better disseminate the information, the journal asks potential authors to compose their submissions in language that can be understood by nonspecialists. Short videos and presentation slides will supplement online content.

Ding will serve as the editor-in-chief of the journal. Smeal Marketing faculty members who will join him on the editorial team and play various roles include Rajdeep Grewal, the Irving and Irene Bard Professor of Marketing; Lisa Bolton, associate professor of marketing; Hans Baumgartner, Smeal Professor of Marketing; John Liechty, professor of marketing and statistics; Hari Sridhar, assistant professor of marketing; Karen Winterich, assistant professor of marketing; and Gary Lilien, Distinguished Research Professor of Management Science.

Ding has research expertise in sustainability and innovation, new product and service development, data collection design and biopharmaceuticals. He holds two doctoral degrees: one in marketing from the Wharton School at the University of Pennsylvania and another in molecular, cellular and developmental biology from the Ohio State University. His bachelor of science degree in genetics and genetic engineering is from Fudan University.

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Last Updated September 10, 2013