Faculty, students share research at Marketing Academic Research Colloquium

UNIVERSITY PARK, Pa. -- The Penn State Smeal College of Business Department of Marketing recently hosted the third annual Marketing Academic Research Colloquium, bringing marketing scholars together from across the region to strengthen relationships and share research.

Held on May 16 and 17, attendees included faculty and graduate students from the University of Pittsburgh’s Joseph M. Katz School of Business, the University of Maryland’s Robert H. Smith School of Business and Carnegie Mellon University’s Tepper School of Business.

“This colloquium is a great opportunity for our Department of Marketing at Smeal to connect with our colleagues from other universities in the area that we might not get a chance to interact with otherwise,” said Duncan Fong, Calvin E. and Pamala T. Zimmerman Endowed Fellow and chairman of the Department of Marketing. “In sharing our research, we make connections that may lead to future insights and collaborations.”

Among the featured speakers was assistant professor of marketing Hari Sridhar, who presented his research on news advertising and whether or not online newspaper advertising is cannibalizing print advertising.

Other speakers included Cait Lamberton, Fryrear Faculty Fellow and assistant professor of business administration at Katz, on “Taking the Joneses Down a Notch or Two: Consumer Envy, Harming Behaviors and Outcome Valuation”; Rebecca Hamilton, associate professor of marketing at Smith, on “Who’s Driving This Conversation? Systematic Biases in the Content on Online Consumer Discussions”; and Tim Derdenger, assistant professor of marketing and strategy at Tepper, on “The Dynamic Effects of Bundling as a Product Strategy.”

The two-day event also featured poster presentations from doctoral students.

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Last Updated September 10, 2013