Penn State to offer social media boot camp for businesses

The use of social media has become an increasingly important way to enhance a business's marketing activities, allowing owners and managers to connect directly with their audiences. While a social media presence is almost expected, some business owners struggle with how to use the various tools.

To help businesses overcome barriers to effective social media deployment, Penn State Extension and Penn State Small Business Development Center will host Social Media Boot Camp for businesses. The basic training will be held June 18-19 in 115 Keller Building on the University Park campus.

Service- and product-driven businesses will both benefit from the concepts and examples, according to Sarah Cornelisse, senior extension associate in agricultural economics in the College of Agricultural Sciences.

"Whether you direct market your services or products and want to quickly and efficiently communicate with your customers, or you just want to share your business's story with your neighbors and community, social media can be a powerful tool," said Cornelisse.

The workshop is in a computer lab, where attendees will begin developing their Facebook, Twitter, and Foursquare pages. On the second day, participants will develop a strategy for achieving social media goals and objectives and will learn about tools for measuring and analyzing their social media impact.

Register by June 4 to receive the early bird registration fee of $50 for one day or $99 for both days.  The session includes lunch.

To learn more visit online.

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Last Updated April 11, 2013