Lecture pegs PR professionals as 'conscience of the organization'

An expert with nearly 20 years of communications and corporate marketing experience will present a lecture that emphasizes the importance of public relations professionals in shaping the ethical behavior of organizations during a visit to Penn State.

Patricia Whalen, an assistant professor at DePaul University and a member of the board of ethics and professional standards for the Public Relations Society of America, will present the Ben Bronstein Lecture in Ethics and Public Relations on Saturday, March 26, on the University Park campus.

The free public lecture, titled "The Public Relations Professional: The Conscience of the Organization?" will begin at 3:30 p.m. in 121 Sparks Building. The lecture is being held in conjunction with the regional convention of the Public Relations Student Society of America (PRSSA) hosted by the Penn State PRSSA chapter.

Whalen, director of the master’s degree program in public relations and advertising at DePaul, built her experience in the fields of automotive, aviation and maritime, health care, consumer packaged goods and telecommunications.

Before joining DePaul, she taught for eight years at Northwestern University. She has also served as an industry consultant in change management, consumer research, crisis communication and integrated marketing communications.

The Ben Bronstein Lecture in Ethics and Public Relations provides an example of programming in the College of Communications that consistently stresses the importance of doing the right thing.

Alumnus Ben Bronstein, who earned his journalism degree in 1961, a longtime supporter of the University, was the founding director of public relations at the Penn State College of Medicine and Hershey Medical Center and held director positions in public relations at two statewide healthcare associations. He endowed the lecture in order to support special events in the College of Communications.

Bronstein, a member of the Mt. Nittany Society as a result of his lifetime contributions to the University, formerly served as president of the Lion’s Paw Alumni Association and the Mount Nittany Conservancy.

As an undergraduate, Bronstein was editor of the Penn State Student Handbook, a sportswriter for The Daily Collegian, secretary-treasurer of the Interfraternity Council (IFC), secretary of the IFC Board of Control, president of Phi Sigma Delta social fraternity and a member of Lion's Paw and Skull and Bones senior leadership honor societies.
 

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Last Updated March 21, 2011