Weis Markets campaign brings $22,000 to child protection efforts

Weis Markets has announced it will donate $22,000 to Penn State Hershey Center for the Protection of Children, which was established in 2011 to help prevent child abuse, improve reporting of suspected abuse and provide comprehensive care to children who have experienced abuse. Under the “Touchdowns for Children” campaign, every Nittany Lion touchdown earned $500 from Weis for the duration of the regular 2012 season. Proceeds will go toward funding targeted research, treatment and education at the center.

“We’re proud to partner with the Penn State Hershey Center for the Protection of Children and to support a vital program designed to prevent and detect child abuse while offering aid and assistance to victims and their families,” said Brian Holt, vice president of marketing for Weis Markets. “As a company that gives back to the communities it serves, we have a longstanding history of supporting local hunger organizations and community-based health care programs benefiting children.”

Weis Markets has been a corporate partner of Penn State Athletics for nearly a decade and works directly with Penn State Sports Properties, a property of Learfield Sports and the multimedia rights holder for Penn State Athletics.

“We are honored that Weis Markets chose to support our efforts to improve the detection, treatment and prevention of child abuse,” said Dr. Benjamin H. Levi, director of Penn State Hershey Center for the Protection of Children. “Making a real and lasting impact on this pervasive problem will require a concerted effort and the collaboration of many community partners. Weis has demonstrated a clear, resounding commitment to do its part with its Touchdowns for Children campaign.”

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Last Updated December 06, 2012