Marketing 399 in Florence: Field Trip to the Piaggio Museum

Marketing 399 in Florence: Field Trip to the Piaggio Museum

Students, posing in front of a giant Vespa motorcycle, learned about the urban mobility market at the Piaggio Museum.

At the Piaggio Museum, students learn about the history of the Vespa brand and the importance of the brand in the 'urban mobility' market. The class poses in front of a giant Vespa motorcycle.

Image: Carolyn Todd