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Media Effects Research Laboratory

Media Effects Research Laboratory

Poster for Sundar Research Unplugged talk

Aging and technology focus of April 14 Research Unplugged discussion

Hollywood Robots

Hooray for Hollywood robots: Movie machines may boost robot acceptance

robot running

Some assembly required to boost robot ratings

Man playing Wii

Motion-controlled video games may improve real world skills

human and robot handshake

Senior citizens may accept robot helpers, but fear robot masters

cell phone in hand

Bigger smartphone screens can change a customer's buying intentions

Nia Sherony, student marshal

Communications marshal makes most of opportunities

Virtual selves can help boost better real world health and exercise habits

floor plan of the Smithsonian

Choosing interactive tools for virtual museums mixes art and science

woman with magnifying glass

Location-based ads need more than closeness to overcome creepiness

box of emoticons

Emoticons may signal better customer service ; )

hand on computer mouse

Certain interactive tools click with web users

gamer and screen

Video games can power up from merely fun to meaningful experiences

touch screen

Interactivity tools can boost persuasiveness of websites

Facebook status bar

Facebook sharing can boost involvement with news and information

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