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marketing

Brian Cliette

Program responds to social media's growing influence in hospitality industry

Professor Mark Gruskin

Lecture series to spotlight Lehigh Valley campus faculty research

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Study: Why aren't consumers buying remanufactured products?

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Lilien earns lifetime achievement award from American Marketing Association

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U.S. donors offer more aid in hopes of equality

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Smeal Alumni in Profile: Riney supports disruptive ideas in Japan

Benjamin Sattler and Chris Monaco show off the car to President Eric Barron

Sustainability marketing class collaborates with Advanced Vehicle Team

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Smeal's DeSarbo to receive national marketing research award

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Smeal professor earns early career award for marketing strategy research

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Smeal alumnus shares pharmaceutical industry experience with marketing class

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Student projects provide local area businesses with fresh marketing perspectives

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Smeal career services, student organizations prepare student for future

Ashley Stadler Blank poses in the Business Building

Resource-rich community helps doctoral students dive into research

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DelGrosso Foods executive brings real-life case study to Smeal marketing class

man's hand drawing recucle symbol

'Green' scale helps predict how consumers buy environmentally friendly products

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