Take the Lead campaign features words of wisdom from student leaders

September 12, 2013

UNIVERSITY PARK, Pa. -- Student leaders across University Park are once again encouraging their fellow students to “take the lead” and make responsible decisions about drinking and involvement at Penn State.

The Take the Lead campaign, now in its fourth year, features six student leaders from various groups, teams and organizations on campus. On the campaign’s posters and advertisements the leaders share their advice on how to be responsible and make the most of one’s time at Penn State. From encouraging students to look out for each other to emphasizing that students should get involved, the leaders each have their own message to convey. For example, Joe Charette, a senior studying psychology and president of Delta Lambda Phi fraternity, encourages his peers to step in when friends have had too much to drink.

Largely student-led, the Take the Lead campaign was initiated to help respond to the number of alcohol-related incidents among University Park students. For instance, in the 2011-12 academic year, 657 University Park students required medical attention at Mount Nittany Medical Center related to their alcohol consumption. In a spring 2013 Pulse Student Drinking survey, nearly half (46 percent) of students reported blacking out and one-third (31 percent) reported doing something they later regretted. Pulse Surveys are conducted as a Penn State research initiative designed to get a better understanding of students' opinions on a wide range of subjects.

“Students respond positively to the Take the Lead campaign because it shows them that they’re not alone in their decision to be responsible,” said Linda LaSalle, associate director, Health Promotion and Wellness. “For those that choose to drink, it’s a reminder of the need to be responsible when it comes to alcohol consumption.”

The Take the Lead campaign was created by Health Promotion and Wellness in University Health Services with support from the following student groups: University Park Undergraduate Association, Council of Commonwealth Student Governments, Interfraternity Council, Panhellenic Council, Off-Campus Student Union, Student Athlete Advisory Council, Area Residence Hall Associations and Council of Lionhearts.

Contact Jill Nadorlik, UHS marketing manager, for more information about the campaign by email at jen5005@psu.edu or by phone at 814-865-7921.

  • A poster featuring student Ryan Simpson

    Ryan Simpson, president of the Blue Band, is among the students in this year's Take the Lead campaign. 

    IMAGE: Penn State

(Media Contacts)

Last Updated September 12, 2013