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Smeal College of Business edition

Smeal College of Business edition

Monday, August 18, 2014



Executive program for hospitality industry to offer latest in digital marketing

A new Penn State Executive Programs offering for executives in the hospitality industry will help participants understand how to use Big Data and employ digital marketing strategies to increase performance on many levels. The program, Big Digital Marketing for Hospitality, will run on Oct. 2 and 3 in Philadelphia at the Philadelphia Marriott Downtown.  Full story

Effective corporate governance employs multiple strategies, study says

The most effective corporate governance occurs when a mix of complementary mechanisms that include CEO incentive alignment and both internal and external monitoring mechanisms are present, according to a new study from Penn State Smeal College of Business faculty member Vilmos Misangyi and his colleague from the Singapore Management University.  Full story

Smeal's Accounting Advisory Board welcomes new chair, members

Penn State Smeal College of Business accounting alumnus Pat Durbin, Class of 1991, has been named chairman of Smeal’s Accounting Advisory Board. The board meets twice each year to provide perspectives on the curriculum and other aspects of the Smeal experience that affect students’ career preparation.  Full story