Doug Hershey: 'What’s in Your Sandbox? Defining your Core Customer'

Doug Hershey, founder of ThoughtiQ LLC and a certified business coach, will present a hands-on workshop titled "What’s in Your Sandbox? Defining your Core Customer" from 9-11 a.m. on Tuesday, Feb. 25.

A 31-year veteran of a local startup that has now grown to more than 500 employees, Hershey will share why you can't be all things to all people. Being precise about who you are serving helps make your marketing more concise and allows you to better target your products and services.

To register for Hershey’s free workshop, contact Jessica Lattanza at jal6650@psu.edu or 814-949-5500.

Altoona LaunchBox supported by the Hite Family is located at 1331 12th Ave. in downtown Altoona.