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marketing

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Smeal Alumni in Profile: Marketing grad finds reward in B2B realm

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Smeal Alumni in Profile: Alumnus finds niche through hard work, commitment

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Smeal professor to serve as editor-in-chief of new marketing journal

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Smeal faculty member moderates Philadelphia panel discussion on marketing

Participants at the Marketing Academic Research Colloquium gathered at the Smeal College of Business in May.

Faculty, students share research at Marketing Academic Research Colloquium

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A seller's conspicuous consumption may undermine bond with consumers

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Undergraduate research project to be published in international journal

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Smeal's Rangaswamy to be named DMEF Clarke Outstanding Educator

Marketing Professor Rajdeep Grewal

Marketing activities can lead to better IPO performance

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Farrell Center helps fund student's trip to interactive festival

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Smeal research studies effects of opening, closing retail stores on firm value

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ISBM winter meeting focuses on gaining insights from big data

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Smeal Alumni in Profile: Marketing graduate cultivates community connections

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Baumgartner set to lead Smeal Marketing Department

Students preparing for their final presentation at the Marshall International Case Competition

Smeal case team takes third place in international competition

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