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Saturday, February 27, 2021
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Latest News
'Green' scale helps predict how consumers buy environmentally friendly products
Customer experience the topic of recent B2B marketing-focused meeting
Four Faculty Lecture Series events planned in April
Lehigh Valley to hold undergraduate research event
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Smeal professor examines how individuals distort information to make decisions
Consumer behavior class presents marketing plans for Arts Fest events
Smeal's Department of Marketing highly ranked for research productivity by AMA
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Does the promise of recognition really prompt good deeds?
Smeal summer course in Italy examines marketing of luxury brands
Smeal marketing professor Hari Sridhar receives best paper award
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