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marketing

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Customer experience the topic of recent B2B marketing-focused meeting

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Four Faculty Lecture Series events planned in April

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Lehigh Valley to hold undergraduate research event

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Super Bowl ads prompt discussion in Penn State Smeal MBA marketing course

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Smeal professor examines how individuals distort information to make decisions

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Consumer behavior class presents marketing plans for Arts Fest events

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Smeal's Department of Marketing highly ranked for research productivity by AMA

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Smeal's Fong elected fellow of International Society for Bayesian Analysis

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Students work with local company New Pig to develop marketing plan

Brand loyalty not always a benefit, study finds

Rebecca Lynch poses with the Boston Cannons mascot and a fellow summer intern

Student combines two passions in internship for Major League Lacrosse team

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Does the promise of recognition really prompt good deeds?

Students, posing in front of a giant Vespa motorcycle, learned about the urban mobility market at the Piaggio Museum.

Smeal summer course in Italy examines marketing of luxury brands

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Smeal marketing professor Hari Sridhar receives best paper award

Smeal student's product marketing internship provides full view of the business

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