marketing

man's hand drawing recucle symbol

'Green' scale helps predict how consumers buy environmentally friendly products

Penn State shield: A general image used to accompany some pieces of content on Penn State News.

Customer experience the topic of recent B2B marketing-focused meeting

Penn State shield: A general image used to accompany some pieces of content on Penn State News.

Four Faculty Lecture Series events planned in April

Penn State shield: A general image used to accompany some pieces of content on Penn State News.

Lehigh Valley to hold undergraduate research event

Penn State shield: A general image used to accompany some pieces of content on Penn State News.

Super Bowl ads prompt discussion in Penn State Smeal MBA marketing course

Penn State shield: A general image used to accompany some pieces of content on Penn State News.

Smeal professor examines how individuals distort information to make decisions

Penn State shield: A general image used to accompany some pieces of content on Penn State News.

Consumer behavior class presents marketing plans for Arts Fest events

Penn State shield: A general image used to accompany some pieces of content on Penn State News.

Smeal's Department of Marketing highly ranked for research productivity by AMA

Penn State shield: A general image used to accompany some pieces of content on Penn State News.

Smeal's Fong elected fellow of International Society for Bayesian Analysis

Penn State shield: A general image used to accompany some pieces of content on Penn State News.

Students work with local company New Pig to develop marketing plan

Brand loyalty not always a benefit, study finds

Rebecca Lynch poses with the Boston Cannons mascot and a fellow summer intern

Student combines two passions in internship for Major League Lacrosse team

Penn State shield: A general image used to accompany some pieces of content on Penn State News.

Does the promise of recognition really prompt good deeds?

Students, posing in front of a giant Vespa motorcycle, learned about the urban mobility market at the Piaggio Museum.

Smeal summer course in Italy examines marketing of luxury brands

Penn State shield: A general image used to accompany some pieces of content on Penn State News.

Smeal marketing professor Hari Sridhar receives best paper award

Pages