UNIVERSITY PARK, Pa. — Liz King, executive director of resource development for the Penn State Alumni Association, has been elected to the board of the Council of Alumni Marketing and Membership Professionals (CAMMP).
CAMMP brings together representatives of nearly 150 higher education alumni associations to focus on alumni membership and marketing programs. More than 450 alumni relations professionals have joined CAMMP to learn from each other and find new ways to deliver the best member experiences to their respective alumni.
CAMMP members elected King to the board during the group’s annual conference, which was held virtually in July. In addition to representing Penn State on the group’s nine-member governing board, King will serve as the organization’s vice president for membership.
King’s role on the CAMMP board will enhance Penn State’s national prominence in the world of alumni relations, while also enhancing opportunities for professionals in the Penn State Alumni Association — the world’s largest dues-paying alumni association — to learn from colleagues serving schools of all sizes in various parts of the country.
“We’re delighted that her peers in CAMMP have elected Liz to serve on the organization’s board,” said Paul Clifford, CEO of the Penn State Alumni Association. “The Penn State Alumni Association has always worked with our colleagues at other institutions to make the alumni experience better, and Liz’s new leadership role will benefit both CAMMP and Penn State by creating even more collaboration.”
“One of the things that amazes me about CAMMP is the sharing of ideas between institutions,” King said. “Other alumni associations may look up to schools like Penn State, but smaller schools are doing great things that we can learn from, too. There’s so much value for all of us in seeing what’s working and not working in different places.”
Members of the CAMMP board, along with its constituents, seek to work on issues ranging from longer-term issues and trends affecting alumni organizations to more pressing needs, like the shift to virtual learning taken on by schools across the country over the past year and a half.
“There’s a constant stream of ideas being shared across alumni associations,” King said. “Our members discuss anything and everything about how we can do a better job of keeping our alumni engaged in their communities.”
The Penn State Alumni Association connects alumni to the University and to each other; provides valuable benefits to members; and supports the University’s mission of teaching, research and service. More information about the alumni association is available at alumni.psu.edu.