Penn State Global announces new branding, name

Nathan Rufo
October 01, 2021

UNIVERSITY PARK, Pa. – Penn State's Office of Global Programs, as of Oct. 1, officially has a new name. The unit, which houses more than 115 employees spread across the commonwealth, is now Penn State Global.

“Rebranding Penn State Global reflects the dedication of Penn State to our work as a global land-grant university for the 21st century,” said Roger Brindley, vice provost for Global. “The globally-engaged work of the University can be found across every college and every campus. The rebranding demonstrates the core commitment and transformational impact of the institution as we seek positive societal change across local and global communities.”

Penn State Global is responsible for supporting the global academic and research enterprise of the University. This work includes international student and scholar advising; supporting Penn State faculty, staff and students’ global engagement, such as education-abroad programming; facilitating external partnerships with institutions around the world; and enhancing global learning in curricular and co-curricular campus life.

Since 2010, the office has doubled in size, and the University Park campus now has offices on the 3rd and 4th floors of Boucke, as well as at Innovation Park. The office also employs 12 employees at the University’s Commonwealth Campuses who provide direct support to international students.

The brand refresh, spearheaded by Global Programs’ Marketing and Communications team and Strategic Communications, will allow the office to effectively communicate on behalf of the University to external stakeholders worldwide.

“The Penn State Global rebranding reflects the University’s integration of varied perspectives in support of its mission and commitment to enhancing global engagement,” said Nick Jones, executive vice president and provost. “This transition will help the office — and Penn State — meet the needs of individuals and communities worldwide through teaching, research and service.”

Added Brindley, “The Penn State Global brand will be instantly recognizable and promote the global footprint and institutional profile of the University within the United States and around the world."

Units can find out how to become more involved in global activities at Penn State by contacting the Office of the Vice Provost for Global through global.psu.edu. For questions regarding the branding change, contact Adrienne Eichenlaub, associate director for marketing and communications, at ajw266@psu.edu.

Last Updated October 01, 2021