UNIVERSITY PARK, Pa. — For students studying film, broadcast journalism and telecommunications, developing and delivering a compelling story is fundamental. A course in brand storytelling takes these fundamentals one step further by challenging students to align their creative visions with that of a client and their brand.
Working with the Penn State Office of Strategic Communications, students in the Donald P. Bellisario College of Communications COMM 482 Brand Storytelling course had a unique opportunity to apply their creativity in video production, writing and filmmaking to a real-world client scenario. The class taught by Bill Hallman, lecturer in telecommunications and media industries for the Bellisario College, has provided students with many skills beyond technical know-how in video production.
“I think the most important takeaway for students in this class is the opportunity to work as a true production team,” said Hallman, who also brings more than a decade of experience in the television industry to the classroom. “Each student brings their expertise into the classroom but to be successful, they need to learn how to lean on each other and figure out how their skills mesh to create the best possible product.”