Creative Hustlin' brings live performances and speaker sessions to Startup Week

March 18, 2021

UNIVERSITY PARK, Pa. — Music, arts and performance are set to take the stage during Penn State Startup Week powered by PNC.

From 5-8:30 p.m. on Sunday, March 21, Creative Hustlin’ will better equip creatives for sustainable success by featuring expert speakers and performers who demonstrate how to align their passions with business. Creative Hustlin’ is an unparalleled event featuring both live performances and speaker sessions. The event, hosted and moderated by Penn State alumna Shalom Dubas (class of 2017), will drive home the importance of quality and confidence in all actions. A D.C metro area-based musician, Dubas makes music for young-minded individuals who are moving through life and trying to succeed on their own terms. In addition to her collaborations with brands such as Sofar Sounds, Apple and Spotify Design, Dubas has more than 4 million streams on Spotify and has been named by The Washington Post as a D.C. area artist to watch for 2021.

Registration is not required for this virtual event, which is open to all Penn State students, occurring via Zoom. Below is the event schedule:

  • 5:10-5:25 p.m.: Music set featuring Sydney Franklin (R&B/soul artist)
  • 5:30-5:50 p.m.: "Branding as a Creative" featuring Jamila White (class of 2017, senior producer of TV One)
  • 10 minute Q&A
  • 6-6:15 p.m.: Spoken word performance featuring Dave Gaines (class of 2017, spoken word artist)
  • 6:20-6:40 p.m.: "You are a Startup " featuring Oluwasanmi Ariyo (class of 2019, founder/CEO of Wavlength)
  • 10 minute Q&A
  • 6:55-7:15 p.m.: Music set featuring Gaël (rapper and musical artist)
  • 7:20-7:50 p.m.: "Now What? Steps to Success" featuring Kokayi (artist/producer and Grammy nominated musician)
  • 10 minute Q&A
  • 8-8:15 p.m.: Key takeaways and resources featuring Shalom Dubas (artist and creative entrepreneur)

Creative Hustlin’ is brought to you by Penn State Startup Week powered by PNC and the Penn State Student Programming Association, and sponsored by the Donald P. Bellisario College of Communications, the Farrell Center for Corporate Innovation and Entrepreneurship, the Flemming Creativity, Entrepreneurship and Economic Development (CEED) Center at Penn State Berks, the Penn State Office of Educational Equity, and the Schreyer Honors College. Startup Week is an Invent Penn State featured event.

For more information on this virtual event, visit

Last Updated March 18, 2021