Penn State Smeal Marketing Department, faculty research productivity recognized

February 23, 2021

UNIVERSITY PARK, Pa. — The Penn State Smeal College of Business Marketing Department and four of its faculty members have been recognized on two recently published lists of author productivity.

Gary Lilien, distinguished research professor of management science, and Karen Winterich, professor of marketing and Gerald I. Susman Professor in Sustainability, were included on a top 30 list compiled by the American Marketing Association (AMA) Doctoral Student Special Interest Group (DocSIG) that measured and ranked author productivity for publications in premier AMA marketing journals from 2011 to 2020. Lilien was tied for 14th with eight publications. Winterich was tied for 20th with seven publications.

Lilien, Hans Baumgartner, Smeal Chair in Marketing, and Wayne Desarbo, emeritus professor of marketing, were also included on a Stanford list of the top 2% of scientists in the world.

The Stanford list used Scopus data to compile a database of the 100,000 most-cited authors across all scientific disciplines based on their ranking of a composite indicator that considered six citation metrics — total citations; Hirsch h-index, coauthorship-adjusted Schreiber hm-index; number of citations to papers as single author; number of citations to papers as single or first author; and number of citations to papers as single, first, or last author.

Finally, the Smeal Marketing Department was tied for 7th in publications in AMA journals with 38 publications (2011-20) and ranked 13th on the DocSIG list with 59 publications in the broader list of premier marketing journals including Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research and Marketing Science.

“Having four faculty members ranked among the most productive researchers on two separate lists, and our department being ranked in the top 20, demonstrates the major contributions Smeal is making to academic research in the field of marketing,” said Marketing Department Chair Meg Meloy, professor of marketing and the Calvin E. and Pamala T. Zimmerman Fellow.

“These rankings confirm for our students that they receive leading-edge instruction from our faculty and from a department that is collectively and individually recognized for impactful research," Meloy said.

(Media Contacts)

Last Updated February 23, 2021