Penn State Health and Highmark Health have entered into a multi-year sponsorship agreement with the Reading Public Museum to serve as title sponsors of an annual exhibition from 2020 through 2022.
The agreement is the broadest in scope in the museum’s history, supporting various educational and cultural programming, including Reading Public Museum’s premier exhibitions over each of the next three years, as well as scholastic programs at its Neag Planetarium.
“Penn State Health and Highmark recognize the significant benefit and increasing scarcity of programs like those offered by the Reading Public Museum,” said Steve Massini, chief executive officer, Penn State Health. “This commitment is an important investment in the cultural enrichment and educational interests of our community. Penn State Health is proud to support the museum’s varied and vital contributions to the Greater Berks region.”
“When we partnered with Penn State Health, we said the partnership would benefit the community,” said Kathleen McKenzie, vice president, Highmark Health. “Those benefits go beyond providing access to high-quality, affordable care close to home. We also want to invest in making our communities a better place to live, and supporting the Reading Public Museum is a great way to do that.”
As part of the sponsorship, Penn State Health and Highmark will serve as title sponsors for premier exhibitions in the museum’s main Second Floor Galleries over the next three years. These include “Mazes & Brain Games” in 2020, “Courting Style: Women’s Tennis Fashion” in 2021 and “Real Bodies” in 2022.
“This investment by Penn State Health and Highmark Health demonstrates a tremendous commitment to the museum’s educational programming and to the varied communities we serve,” said John Graydon Smith, Reading Public Museum director and chief executive officer.
The Reading Public Museum sees nearly 3,000 visitors weekly. Attendance topped 125,000 visitors for the first time ever in 2018. School tour visits from every district in Berks County are now an annual tradition, and include field trips by schools across central and eastern Pennsylvania.