Business strategist Martin Reeves to speak at Penn State Harrisburg

February 05, 2019

Business strategist Martin Reeves will present “Ambidexterity: The Art of Thriving in Complex Environments,” at Penn State Harrisburg as part of the PNC Thought Leaders Lecture Series, at 11:30 a.m. Tuesday, March 12, in the Mukund S. Kulkarni Theatre in the Student Enrichment Center.

Martin Reeves

Business strategist Martin Reeves will present “Ambidexterity: The Art of Thriving in Complex Environments” at Penn State Harrisburg as part of the PNC Thought Leaders Lecture Series on March 12.

IMAGE: Martin Reeves

Reeves is a senior partner and the managing director of Boston Consulting Group’s (BCG) New York office and head of the BCG Henderson Institute, BCG’s vehicle for translating ideas from beyond the world of business into impactful frameworks and tools for strategy that afford long-term success.

As one of the authors of the book “Your Strategy Needs a Strategy,” Reeves offers the “strategy palette” as a tool to enable business leaders to adapt their strategic approach to their target environment – an increasingly challenging task as large corporations find themselves stretched across diverse environments that change quickly and unpredictably. 



Reeves has immersed himself in research of themes such as corporate rejuvenation, self-tuning organizations, corporate longevity, commoditization, strategy and sustainability, new bases of competitive advantage, the economics of trust and sustainability, adaptive strategy, business model innovation, and managerial heuristics.

The PNC Thought Leaders Lecture Series is a forum to spur economic development in Pennsylvania by creating a place where innovative thinking can be converted into economic impact, intellectual property, entrepreneurship and corporate best practices.

The event is free and open to the public; however, a ticket is required. To register, visit eventbrite.

Last Updated February 18, 2019