UNIVERSITY PARK, Pa. — Phil Choo, a national and international award-winning designer who was named the head of the graphic design program in December, will be the guest of honor at a welcome reception at 5 p.m. on Jan. 14. Following the reception, Choo will speak about his past experiences and his vision for the Penn State graphic design program moving into the new year and beyond. Both the reception and the talk, which is slated for 6 p.m., will be held in the Jury Space in the Stuckeman Family Building.
Choo comes to Penn State from Oklahoma State University where he was a professor and coordinator of the master of fine arts in graphic design program in the Department of Art, Graphic Design and Art History. His research focuses on branding design and user experience design.
In 2017, Choo was named the Oklahoma State Riata Center for Entrepreneurship Faculty Fellow of the Year. He recently conducted a branding project, White Box, by using virtual reality with both the Department of Architecture and the Riata Center. White Box is a project intended to highlight Oklahoma State entrepreneurs by placing their products in a student union pop-up store for both selling and research purposes.
Choo has received top honors in the University and College Designers Association Design Competition; Graphis; International Visual Identity Awards; American Advertising Awards (formerly the Addy Award); the annual Graphex Design Awards from the Art Director’s Club in Tulsa; the Art Design Institute Award Exhibition at the China Academy of Art; and the National Educators’ Design Exhibition, among others.