Former Chief Xbox Officer to speak at Penn State Behrend

February 24, 2016

Microsoft’s Xbox has become a staple of 21st century home entertainment — more than 120 million consoles have been sold since 2001. Perhaps no one knows why better than Robbie Bach.

On Wednesday, March 23, Microsoft’s former Chief Xbox Officer will discuss his time with the company when he visits Penn State Behrend as part of the college’s Speaker Series. His presentation – “The Xbox Story: Lessons in Leadership, Strategy & Team Management” – begins at 7:30 p.m. in the McGarvey Commons of the college’s Reed Union Building. It is free and open to the public.

Bach led the team that developed and launched Xbox and Xbox 360. It was just part of his 22-year career at Microsoft in which he served as the Business Operations Manager for Microsoft Europe, Vice President of Marketing for Microsoft Office and President of Entertainment & Devices.

Bach retired from Microsoft in 2010. His book, “Xbox Revisited: A Game Plan for Corporate and Civic Renewal,” was released this past September and outlines his strategic planning frameworks for success. He has been the keynote presenter at E3, the world’s largest video game conference, on eight occasions.

His appearance at Penn State Behrend is made possible by the college’s Student Activity Fee, the Division of Student Affairs and the Harriet Behrend Ninow Memorial Lecture Series Fund. For additional information, contact the Office of Student Activities at 814-898-6171.

(Media Contacts)

Last Updated February 24, 2016