Associate professor named Page Society member

November 24, 2014

UNIVERSITY PARK, Pa. -- A Penn State faculty member was nominated, invited and accepted membership in the Arthur W. Page Society, a professional association for senior public relations and corporate communications executives.

Marcia DiStaso, an associate professor in the Department of Advertising/Public Relations, was named to the organization that consists primarily of chief communications officers of Fortune 500 corporations, chief executive officers of the world’s largest public relations agencies, and leading academics from the nation’s top business and communications schools who have distinguished themselves teaching corporate communications.

The Page Society is dedicated to strengthening the enterprise leadership role of chief communications officers by embracing the highest professional standards, by advancing the way communications is understood, practiced and taught, and by providing a collegial and dynamic learning environment.

The Page Society is upheld by management concepts, known as the Page Principles, which have been tested for more than half a century and have earned the support and respect of CEOs throughout the country.

DiStaso joined the communications faculty at Penn State in the fall 2007. She began teaching in 2002 and has almost 15 years of practical experience, including consulting and positions in corporate nonprofit and agency public relations.

Recognized as an Emerging Scholar, having Excellence in Research and as a top paper award winner, her research focuses on exploring and informing the practice of social media, financial communication and investor relations. She has a book on the ethical practice of social media in public relations along with more than 70 publications in journals, books and online outlets. She often presents on social media and her research projects with more than 80 presentations around the world.

DiStaso is involved with the Public Relations Society of America (PRSA), especially the Financial Communications section after serving as chair for three years and the 2015 Chair of the Educators Academy. She serves as an editorial board member of multiple journals and is a board member for the International Public Relations Research Conference. She is also a senior research fellow for the Arthur W. Page Center and a research editor for the Institute for Public Relations Science of Social Media Research Center.

Her public relations campaigns with her students have received international recognition, winning a 2013 Silver Anvil Award of Excellence; Hermes Creative Awards in 2013 and 2014; a 2013 MarCom Award; a 2014 Communitas Award; and their work was a 2013 International Public Relations Association Golden World Award finalist.

Arthur W. Page (1883-1960), the longtime vice president for public relations at AT&T, is often regarded as the founder of the modern practice of corporate public relations. He also was a noted educator, publisher and adviser to several U.S. presidents. Page was the first person in a public relations position to serve as an officer and director of a major corporation and, in that capacity, was widely known for management according to the Page Principles, his guidelines for ethical and effective communication with the public and for responsible corporate behavior.

The Penn State College of Communications serves as home for the Arthur W. Page Center for Integrity in Public Communication. Founded in 2004, the Page Center is dedicated to the study and advancement of ethics and responsibility in corporate communication and other forms of public communication.

  • Marcia DiStaso

    Marcia DiStaso, associate professor in the Department of Advertising/Public Relations

    IMAGE: Penn State
Last Updated January 09, 2015