College, creative leaders to combine on startup session

November 14, 2014

UNIVERSITY PARK, Pa. -- A panel of entrepreneurs who have launched creative agencies in Centre County shared do’s and don'ts about getting a business off the ground during a free public session Nov. 18.

The session, “How to Start Your Own Creative Agency,” was coordinated by the College of Communications and Central Pennsylvania Creative Professionals, known as [CP]2.

Panel participants were:
-- Michael Black, owner of BLACK SUN;
-- Michelle Damiano, owner of Impressions;
-- Mark Dello Stritto, owner and creative director of Loaded Creative;
-- Jeff Erickson, principal at Erickson Strategic and former CEO and co-founder of Erickson Barnett; and
-- Dan Rowland, owner of Rowland Creative.

All of the agencies included fewer than six full-time employees and their focus included advertising, brand, event, marketing, photography and Web. The agencies serve local, regional and national clients.

Dello Stritto, a [CP]2 founder, serves on the group’s seven-member board that also includes three Penn State alumni, a faculty member and a student -- all of whom help tighten the bond between Penn State and creative professionals in the community.

Other members of the board are Erickson; Rich Frank, a 1994 Penn State graduate who serves a director of creative services and brand marketing for AccuWeather; Curtis Harrison, who earned his advertising degree in 2012 and serves as marketing director of JJ Powell & Snappy's; Ron Smith, a senior lecturer in the Department of Advertising/Public Relations; Carol White of CL Associates Marketing who earned her bachelor’s and master’s degrees from Penn State and serves on the board of directors for The Daily Collegian; and Penn State advertising major Brad Imming, a senior who completed an internship with Leo Burnett in Chicago last summer.

“I have been part of the [CP]2 board because I want to help further the organization’s mission to elevate and inspire central Pennsylvania's community of marketing, communications and design professionals by providing opportunities for education, networking and recognition,” Smith said. “I’m also supportive of [CP]2 as a way to bridge the local community of creative professionals with our students to bring the professionals in to the classroom to speak and to provide our students with networking opportunities with local companies where they can complete internships or work.“

The panel discussion is one of seven College of Communications events coordinated as part of Global Entrepreneurship Week.

Last Updated June 02, 2021