Smeal's Ghadar releases second edition of book on global business trends

September 08, 2014

UNIVERSITY PARK, Pa. -- Fariborz Ghadar, the William A. Schreyer Professor of Global Management, Policies, and Planning, recently released a new edition of his "Global Tectonics" book, which includes a new chapter on robotics.

In addition to identifying this new trend in robotics, "Global Tectonics: What Every Business Needs to Know – Revisited" reassesses the critical global trends included in the original publication 10 years ago.

The robotics industry, Ghadar said, is changing the business environment in numerous areas, from automotive manufacturing to health care to transportation and warfare. And the field is developing quickly.

“There were more than 1.2 million robots working in industrial placements in the world in 2013, approximately one robot for every 5,000 people, according to Marshal Brain, author of "Robotic Nation" and founder of How Stuff Works,” Ghadar wrote.

"Global Tectonics: What Every Business Needs to Know – Revisited" presents 13 global trends that have the potential to upend the current business environment. The book will help educate and prepare CEOs and senior managers worldwide to address these shifts in their own businesses.

The book is co-authored by Erik Peterson, partner and managing director of the Global Business Policy Council at A.T. Kearney.

Ghadar is the founding director of the Center for Global Business Studies at Smeal and a distinguished scholar at the Center for Strategic and International Studies. He is a leading authority on future business trends, global economic assessment, the petroleum industry, immigration, international finance and banking, and global corporate strategy and implementation. Earlier this year, he released "Becoming American: Why Immigration is Good for Our Nation’s Future."

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