Penn State Berks teams up with PepsiCo to increase recycling efforts on campus

READING, Pa. -- Penn State Berks announced April 18 that it has advanced its recycling efforts by teaming up with PepsiCo Recycling to bring added recycling incentives, including a PepsiCo Dream Machine kiosk, to campus. With PepsiCo Recycling in just its third year, Penn State Berks is proud to be among the first to introduce this rewarding program that provides students with an easy and convenient way to make a difference by recycling their bottles and cans on the go.

As part of the collaboration, Penn State Berks will compete in PepsiCo’s 2014-15 college recycling challenge, which pits participating colleges and universities against one another in a competition that tracks recycling progress online at

The PepsiCo Recycling program has introduced thousands of new recycling solutions to colleges and universities, K-12 schools, gas stations and busy retail locations across North America with the goal of increasing the U.S. beverage container recycling rate to 50 percent by 2018. Since PepsiCo issued its goal in 2010, recycling rates have already increased by 7 percent (from 34 percent to 41 percent today).

The Dream Machine program, one of PepsiCo’s many recycling initiatives, consists of computerized receptacles that reward users with points for every plastic PET No. 1 beverage bottle or aluminum can recycled in the kiosk. Points can be redeemed for local discounts on entertainment, dining and travel at PepsiCo has collected more than 247 million containers and 14 million pounds of recyclable materials through the Dream Machine program alone to date. The Penn State Berks kiosk is located at the Perkins Student Center.

Aside from the inherent benefits of keeping our communities free of beverage can litter and our landfills free of recyclable materials, recycling in a Dream Machine enables students to help support disabled U.S. veterans. The recycled materials make it possible for PepsiCo to donate funds to the Entrepreneurship Bootcamp for Veterans with Disabilities (EBV). Through the EBV program, post-9/11 disabled veterans receive free training in entrepreneurship and small business management so they can make their own dreams come true.

“We are thrilled to partner with Penn State Berks to make recycling beverage containers a more fun, rewarding and convenient process for college students,” said Tim Carey, senior director of sustainability at PepsiCo. “By recycling in the on-campus Dream Machine, students can earn personal rewards, show their school spirit and help to make a real difference for our planet and in the lives of disabled U.S. veterans.”

“We are excited about working with PepsiCo to enable a recycling experience that is fun and rewarding for students on many levels,” said Kathy Ashby, director of housing and food services at Penn State Berks. “I know both our students and faculty care about making a positive difference, and with the convenience and added incentives that come with PepsiCo’s Recycling program, I expect Penn State Berks to play an important role in contributing to this initiative.”

The EBV is a program created at the Whitman School of Management at Syracuse University and operated under the auspices of SU’s Institute for Veterans and Military Families, designed to provide training in entrepreneurship and small business management to post-9/11 veterans with disabilities resulting from military service. The mission of the EBV is to open the door to business ownership for veterans, by developing skills that relate to the many steps associated with launching and growing a small business. The EBV is offered through a national consortium, which includes Syracuse University, Texas A&M University, Florida State University, UCLA, Purdue University, the University of Connecticut, Cornell University and Louisiana State University. 

To learn more about PepsiCo Recycling, visit

For more information, contact Lisa Baldi at 610-396-6054 or or Megan Marshall at 612-215-3436 or

Last Updated April 18, 2014