Lehigh Valley to hold undergraduate research event

March 04, 2014

CENTER VALLEY, Pa. – Penn State Lehigh Valley will host its annual Undergraduate Research Symposium from 10:15 a.m.-2:30 p.m. April 1 in Room 135 at the campus in Center Valley. The public exhibition will take place from 10:15 a.m.-12:15 p.m., followed by a keynote address and awards presentation. The symposium and keynote address is free and open to the public.

Shruti Gupta, associate professor of marketing at Penn State Abington, will be the keynote speaker. In her lecture, "Bottom of the Pyramid Consumers and Store Loyalty," Gupta explains the nature of widespread unethical retail practices prevalent amongst the neighborhood retail stores that serve the bottom of the pyramid (BoP) consumer in India, types of patronage behaviors and the reasons why these consumers continue to support these stores. The data for this paper comes from a qualitative study conducted with urban poor consumers in India. Gupta's talk is sponsored by the Penn State Lehigh Valley Faculty Invitational Lecture Series.

The symposium celebrates the participation of its undergraduate students in their scholarly research journeys in all disciplines. The projects will fall under one of two judging categories: arts and humanities (including behavioral science such as business studies and economics) and STEM (science, technology, engineering and mathematics).

Students who win at the local level will be invited to compete in the annual Penn State Regional Undergraduate Research Symposium to be held April 17 at Penn State Worthington Scranton.

For more information, contact Allison Goodin at aag18@psu.edu or 610-285-5067.

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Last Updated March 05, 2014