UNIVERSITY PARK, Pa. — The Penn State World Campus website has won an Outstanding Website Award in the 2013 Internet Advertising Competition (IAC) Awards. Since its redesign in 2011, the World Campus website has generated a 53 percent increase in requests for additional information from prospective students.
IAC Awards, produced by the Web Marketing Association, highlight the best online advertising in 96 industries and nine online formats. The World Campus website competed in the University category.
The IAC Award is just the latest honor for the World Campus website, which received the 2012 Blue Drop Third Place Award for the Best Non-Profit/Education Website Built with Drupal, the 2012 American Inhouse Design Award from Graphic Design USA and the 2011 University Professional and Continuing Education Association Mid-Atlantic Region Electronic Award.
The website’s focus is adult learners worldwide. It is designed to address basic questions, such as cost, application requirements and what online education is like, while also providing detailed information about Penn State’s more than 90 online degree and certificate programs. Videos of current students and graduates offer first-person perspectives on what it’s like to learn online and what it takes to be a successful online student. In addition, there is a mobile site for smartphone users.
The World Campus is celebrating its 15th anniversary this year. Currently, there are nearly 12,000 students in every state and more than 70 countries enrolled online.
Visit the award-winning World Campus website at http://www.worldcampus.psu.edu/.