Heard on Campus: Art Rooney II

April 20, 2007

"The mindset since the Pete Rozelle era has been that (the NFL) is one league and that the league comes first. The NFL is 32 separate businesses that come together to collectively market their business. At the end of the day we are 32 separate businesses ... but the way we are organized, from a competitive nature, is the best way."

- Art Rooney, II, president and owner, Pittsburgh Steelers, speaking about "How Owners Helped and Hurt the NFL's efforts to Become America's Game," Friday (April 20) at the Smeal College of Business. Rooney's talk was part of an event exploring the economic, financial and management aspects of the sports industry. "Get in the Game: The Sports Business in America Today" was sponsored by Penn State's Dickinson School of Law and Smeal College of Business.

(Media Contacts)

Last Updated March 19, 2009