Entrepreneurs To Get The Scoop On Ice Cream Retailing

January 09, 1998

UNIVERSITY PARK, Pa. -- Penn State's Ice Cream Short Course, an internationally known program on ice cream manufacturing, is offering a seminar on ice cream retailing for entrepreneurs looking for the scoop on selling ice cream, setting up a business and making ice cream products -- with a few sprinkles of information on pricing, promotion and other subjects.

"Successful Ice Cream Retailing" runs Jan. 12-15 at the Atherton Hotel in State College. The workshop will be offered in conjunction with the short course, which will be held Jan. 5-15, at The Nittany Lion Inn on the University Park campus.

"The retailing seminar is open to anyone interested in starting an ice cream-related business and is offered as an option for those attending the more intensive ice cream short course," says Arun Kilara, professor of food science and director of the ice cream program at Penn State.

The program will be presented by Ed Marks, a consultant for the ice cream industry based in Lancaster. Marks says the seminar will focus on two key attributes of any successful ice cream business -- product quality and management expertise.

"The great American dream is to own your own business, and many people have a fantasy of opening an ice cream shop as part of that dream," Marks says. "We try to bring some reality into that fantasy by showing these entrepreneurs that a dream can be accomplished, but it is a lot of hard work."

The seminar also will feature other experts on various aspects of small-business retailing.

Dick Warren, owner of Four Seas Ice Cream, Cape Cod, Mass., will talk about shaping retail strategies and how to cope with unexpected problems. Warren's business was featured in a recent PBS documentary, "The Ice Cream Story."

Diane and Steve Lueders will give a presentation on specialty ice cream desserts, including some tasty demonstrations, Jan. 14 at 1 p.m. The couple sells specialty ice cream products to the restaurant and hotel industries.

Nick Bishop, president of GRC Inc., will share his expertise on the layout and design of retail stores.

Other speakers include Jim Connell, past president of the National Ice Cream and Yogurt Retailers Association; Steve Thompson, president, Emery Thompson Machine and Supply Co., a freezer equipment firm; and Bob Romareno, co-owner of Sentry Equipment, a soft-serve ice cream equipment company.

"The Ice Cream Short Course is a highly technical program that focuses on large scale ice cream manufacturing," Kilara explains. "By scheduling the retailing seminar in conjunction with the short course, Penn State can offer clients the opportunity to explore a different part of the ice cream industry."

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Contacts: John Wall John_Wall@agcs.cas.psu.edu 814-863-2719 814-865-1068 fax

Last Updated March 19, 2009