Emmy Foundation selects alumnus for post-graduate internship

June 28, 2010

A recent Penn State graduate was selected for a summer internship program coordinated by the Academy of Television Arts & Sciences Foundation, which places participants with major film, production and television companies.

Paul Clarkson, from Washington, Pa., who earned his degree in advertising/public relations in May has been working since June 16 with Beck Media, which provides strategic communications for clients such as NBC Universal and Sony Pictures Television.

One of his first assignments was working with PromaxDBA -- a nonprofit, membership-driven organization for marketing and promotion professionals in broadcast media. At the group's annual conference, Clarkson matched journalists with industry professionals as a way to generate interest (and resulting news stories) about the group's annual conference.

His current assignment focuses on generating publicity for "PlayPhilo," an iPhone application that allows users in different places to chat with each other while watching the same show. "It's sort of like Twitter for  specific show," Clarkson said. "Viewers can find other people who enjoy the same shows and connect with them."

The variety of assignments, clients and opportunities has made the post-graduate internship especially valuable for Clarkson.

"It's nice to get my foot in the door in the entertainment industry with an internship like this," he said. "Hopefully, it will lead to more good experiences in the field."

Clarkson already had a fair amount of experience in the field when he applied for the internship. He had previously completed an internship for Allied Integrated Marketing in Philadelphia, where he gained promotional experience working with companies like Disney, MGM and Sony. That internship led him to campus promotional work for Sony Pictures throughout his senior year.
"I thought I would be a good candidate since it deals with the entertainment industry and I already had some pretty good experience in the field," said Clarkson.
With guidance from Bob Martin, assistant dean for internships and career services in the College of Communications, Clarkson applied for the public relations/publicity internship by submitting his resume and a personal statement about why he would be an ideal candidate.

"It is an arduous application process and only 40 undergraduate, recent graduates and graduate students are chosen throughout the entire country," Martin said. "The second round of the application requires each student to provide a video submission. I connected Paul to a previous winner, alumnae Amanda Bromberg, from 2003."

A few weeks after submitting his video, Clarkson received a phone call, notifying him of his acceptance into the program.
"It's an honor to be selected," he said. "As someone who didn't have a job lined up at graduation and wasn't sure what I was going to do, it's nice to feel like my internships and classes at Penn State paid off in the end."

The Academy of Television Arts & Science Foundation is a charitable arm of the Academy of Television Arts & Science, best known for the Emmy Awards. The foundation provides students with opportunities to work with the entertainment industry professions in various categories, including animation, casting, cinematography, editing, music, publicity and scriptwriting.

(Media Contacts)

Last Updated July 13, 2010