IE student Cui wins Kimberly-Clark award, scholarship

August 23, 2010

LiYing Cui, a doctoral candidate in the Harold and Inge Marcus Department of Industrial and Manufacturing Engineering, received the Kimberly-Clark Excellence Award on Aug. 13.

Cui received the award for contributions to marketing analytics during her enrollment in the Kimberly-Clark Intern/Co-Op Program. The award includes a scholarship from the company.

Cui was selected out of 39 candidates from 16 top-tier universities by a panel of judges which included four members from academia and two from industry. The award criteria included strategic vision and impact, breakthrough and intellectual horsepower, global business mindset, ability to convert theory to business application, and final presentation.

During the program, Cui worked on marketing analytics including portfolio management, demand forecasting, pricing, blue ocean product discovery, shelf layout and promotion activity recommendations. She used techniques based on statistics, network science, nonlinear optimization and computer science to build a state-of-the-art marketing recommender, not yet used in industry or academia.

Cui received her bachelor's in mathematics and master's degrees in operations research and control from Tianjin University, China, and is currently pursuing her doctorate at Penn State.

(Media Contacts)

Last Updated August 23, 2010