Heard on Campus: Daehee Park of Mulu at IST's Start-up Week

"Keywords are very important when having a web-based start-up company. Be mindful of what and how you use the information that you obtain -- web analytics real-time view on how many people are on your site, data on what technology users are using -- so that you can gear towards user. You want to make everything simple for the user."

-- Daehee Park, a 2009 graduate of Penn State's College of Information Sciences and Technology (IST), who works in monetization and analytics at Mulu, a celebrity-supported social commerce platform that raises money for charities. Park spoke at the University Park campus April 11 during IST's Start-up Week, a week-long celebration showcasing talented young entrepreneurs from around the country, including several Penn State alumni. Park leads Mulu's eCommerce team around platform monetization, brand integration, data strategy and analytics. He also co-founded Whim Media, a performance marketing agency based in State College, Pa. To learn more about Start-up Week, visit http://ist.psu.edu/startup.

Recorded sessions from Start-up Week can be viewed on IST's UStream channel at http://www.ustream.tv/channel/ist-startup-week online.


Last Updated April 24, 2012