Subaru becomes major funder of Penn State Public Broadcasting film

September 27, 2012

Subaru of America has become one of the lead funders of Penn State Public Broadcasting’s "Water Blues, Green Solutions," a documentary and community engagement project that looks at sustainable ways to manage America’s water resources.

Subaru’s support brings the total funds raised to $750,000.

Subaru was drawn to the project because of the company’s focus on the environment. The company has a zero-waste manufacturing plant in Lafayette, Ind., and is working on an initiative to encourage franchise dealerships to be more eco-friendly.

"We see Subaru not just as a tremendous lead corporate funder but also as an innovative partner with a commitment to green solutions,” said Ted Krichels, associate vice president for public media and general manager of Penn State Public Broadcasting. “Subaru is helping to connect the power of public media to real action with lasting impact.”

With traditional water management systems being overwhelmed, communities are exploring “green infrastructure” solutions ranging from rain gardens and rain barrels to wetlands and watershed management. In addition to the television program, scheduled to premiere in the fall of 2013, the project will include an interactive database of green infrastructure projects and a digital video library.

“Water will be to the 21st century what oil was to the 20th,” said project manager Cynthia Berger. “It’s going to be our major public policy issue.”

Subaru is also loaning the filmmakers a car “wrapped” with the "Water Blues, Green Solutions" logo to use during production. Film crews are focusing on green infrastructure projects in six locations: Portland, Ore.; Philadelphia; New York City; San Antonio; the Florida Everglades; and the Maumee River watershed near Lake Erie.

The documentary’s other major funder is the Colcom Foundation, whose initial grant launched the project in January. Additional funding has been provided by the National Association of Clean Water Agencies and the Park Foundation.

You can follow the progress of the production at and on Facebook, Twitter, Storify and Pinterest.

Penn State Public Broadcasting, licensed to Penn State, produces non-commercial television, radio and online media. Our public service media programming and complementary outreach materials address important societal issues for Pennsylvania, the nation and the world.


  • Subaru is loaning a car wrapped with the 'Water Blues, Green Solutions' logo.

    IMAGE: Penn State
Last Updated October 01, 2012