Penn State World Campus' newest television commercial is the recipient of the 2012 Dorothy Durkin Award for Marketing and Promotions – Broadcast from the University Professional Continuing Education Association's (UPCEA) Mid-Atlantic Region.
UPCEA is an international professional association for those in higher continuing education and lifelong learning. The Mid-Atlantic Region includes Pennsylvania, New York, New Jersey, Delaware, Maryland, the District of Columbia and West Virginia.
The Durkin Award recognizes outstanding marketing and promotions campaigns in broadcast or print. Penn State's TV commercial is part of the World Campus' national marketing campaign and represents a new strategy for the World Campus, which has been offering online education programs since 1998. In calendar year 2012, the World Campus had 11,984 students worldwide.
With the theme "This is My Life, This is My Penn State," the World Campus TV commercial lets students tell their story about how they connect with Penn State and fit education into their busy lives using the convenience of online education.
The first commercial features Maggie Smith, an active-duty Army sergeant, wife, mother, avid runner and graduate of the online bachelor’s degree in law and society. View Smith’s story at http://www.worldcampus.psu.edu/degrees-and-certificates/law-and-society-bachelors/stories/1311.
The Penn State World Campus Marketing Team created the first commercial, which aired before nearly 100,000 attendees of the first Penn State home football game, as well as on national TV. The team's second commercial features Ted Rydzewski. View his story at http://www.worldcampus.psu.edu/degrees-and-certificates/information-sciences-and-technology-bachelors/stories/1309. More commercials are planned this year and in 2013.
To learn more about the World Campus, visit the website.
Penn State World Campus specializes in adult online education, delivering more than 80 of Penn State's most highly regarded graduate, undergraduate and professional education programs through convenient online formats. World Campus is part of Penn State Outreach, which serves more than 5 million people each year, in all 67 Pennsylvania counties, all 50 states and more than 100 countries worldwide.