New campaign offers tools for students to 'SHOW YOU CARE'

October 15, 2012

UNIVERSITY PARK, Pa. -- The Center for Counseling and Psychological Services in September began a year-long SHOW YOU CARE campaign, designed to encourage Penn State students to reach out to each other, offer support and refer their roommates or friends for psychological services when these are needed.

Too often students are reluctant to seek professional mental health services unless their peers are supportive and facilitate the process. The goal of the SHOW YOU CARE campaign is to harness the positive energy and concern of students as natural helpers. Posters about suicide prevention and self care will be posted in the Residence Halls and a website has been developed outlining some examples of ways that students demonstrate SHOW YOU CARE principles.

The principles of the campaign are:

-- Communicate Care and Concern;
-- Ask, Assess and Affirm;
-- Reach for Resources and Refer; and
-- Engage, Explain and Eliminate Danger.

Funding support for the project was provided by an alumni donor. Future plans include ads, workshops, giveaways and a contest for students to develop You-tube videos describing how they SHOW THEY CARE.

For more information, visit the website at or contact Mary Anne Knapp at or 814-863-0395.

(Media Contacts)

Last Updated October 22, 2012