Faculty Speaker Series continues with business research presentation

October 22, 2012

Talha Harcar, associate professor of business at Penn State Beaver, was the second featured speaker in the fall semester's Faculty Speakers Series. He gave a presentation on one of his research topics, “Country of Origin Impact: Taste Preferences for a Soft Drink Brand,” on Oct. 22. His topic focused on the impact of taste perception and the intention to buy using two different concepts, and involved the audience in product taste-testing.

Harcar holds a doctorate in business administration, and a master’s degree and two bachelor’s degrees in marketing from Istanbul University. He also holds a master’s degree in business administration from the University of Massachusetts, Dartmouth and is the recipient of the 2010 Penn State Beaver Advisory Board Faculty Excellence in Research Award.

For more information about the 2012-13 Faculty Speakers Series, contact the Office of Academic Affairs at djm5@psu.edu or 724-773-3571. Harcar can be contacted at tdh13@psu.edu or 724-773-3892.

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Last Updated October 23, 2012