A picture worth a thousand words: examining the research on selfie marketing

A picture worth a thousand words: examining the research on selfie marketing

Dr. Chinintorn (Pom) Nakhata taking a selfie

Penn State Harrisburg marketing and consumer research expert Chinintorn "Pom" Nakhata is examining how social media trends influence the habits of consumers and their self-perceptions, and how brands are involved in shaping these perceptions. 

IMAGE: Penn State Harrisburg
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