Arpan Yagnik (2019)

Arpan Yagnik (2019)

Arpan Yagnik, assistant professor of advertising at Penn State Behrend

The Super Bowl often is even more competitive during the commercials, says Arpan Yagnik, assistant professor of advertising at Penn State Behrend. "Having the simultaneous attention of that many people makes it very hard for companies to sit it out," he says.

IMAGE: Penn State Behrend