10/28/04Success in foreign policy and other political arenas, even when well publicized, will not prevent a drop in the president's approval ratings if the media reports a faltering economy, according to a Penn State political scientist. "Our findings show that presidents and their spokespersons cannot use rhetoric to consistently deflect public attention from the economy if that rhetoric conflicts with what Americans read in the papers and see on television," said Suzanna DeBoef, associate professor of political science and co-author of the paper, "The Political (and Economic) Origins of Consumer Confidence," in the October issue of the American Journal of Political Science. The authors noted that presidents whose administrations, while otherwise successful, are marred by a weak economy cannot use the power of the press to maintain high approval ratings over the long haul. On the other hand, positive news coverage can significantly boost a president's approval ratings. Furthermore, shocks to the economy such as the Enron scandal, provided they are temporary, will cease to influence popular opinion after about four months if the economy is otherwise healthy.