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A seller's conspicuous consumption may undermine bond with consumers

5/7/13

What kind of judgments do buyers make based on the way a sellers present themselves? How do these judgments impact buyers’ willingness to close a sale? Researchers addressed these questions in a recent Penn State Smeal College of Business study, specifically examining the effects of sellers’ conspicuous consumption on the buyer-seller relationship.

Marketing Professor Rajdeep Grewal

Marketing activities can lead to better IPO performance

4/22/13

If managers want to position their young firms for better performance as they enter the public market, they should devote more resources to marketing activities early in the firm’s lifecycle, says a recent study from researchers at Penn State’s Smeal College of Business and Georgia State University’s J. Mack Robinson College of Business.

Smeal research studies effects of opening, closing retail stores on firm value

3/27/13

For many large chain retailers, closing store locations is more strongly associated with increases in firm value than opening new stores, according to a recent study. Decisions on store openings and closings are commonly made to effect performance at the product and consumer levels, but this study is one of the first to examine how these openings and closings impact overall firm value.

ISBM winter meeting focuses on gaining insights from big data

3/19/13

The Penn State Institute for the Study of Business Markets (ISBM) in the Smeal College of Business recently held its annual winter meeting in Tampa, Fla., providing networking and professional development opportunities for business-to-business marketing executives.

Students preparing for their final presentation at the Marshall International Case Competition

Smeal case team takes third place in international competition

3/4/13

Four Penn State Smeal College of Business students recently returned from the Marshall International Case Competition at the University of Southern California with a third-place trophy -- the highest position of all participating American universities.

Smeal marketing class puts theory to work in helping Webster's Cafe

1/29/13

Undergraduate students in the Penn State Smeal College of Business put theory into practice last fall, developing integrated marketing plans for Webster's Cafe and Bookstore located in downtown State College, Pa.

Assistant professor of marketing Karen Winterich incorporated a real-world client into the project for her Marketing 422: Advertising and Sales Promotion Management class to enhance the students' experiences. "Not only is it more motivating and valuable for students, but it also provides an opportunity for our students to give back to local businesses by sharing their skills," she said.

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Business students learn from professionals at social media summit

1/23/13

Four Penn State New Kensington business students attended a professional marketing summit last semester and came away with information on social media that may prove helpful in their future endeavors.

The graduating seniors -- Katie Colbert, Heather Gulotta, Perry Nickleach and Kalie Montgomery -- accompanied by Rujirutana "Dr. A" Mandhachitara, associate professor of business administration at the campus, participated last semester in the Digital Marketing Best Practices Summit, a series of panel discussions that focused on updated applications of social network tools in brand building, including optimizing the results, or hits, from search engines such as Google. Coordinated by Mandhachitara and organized by the Pittsburgh Chapter of the American Marketing Association, the event's guest speakers were drawn from senior marketing and advertising executives in the region.

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Student-run Happy Valley Communications offers professional experience

9/12/11

Having hands-on experience can help job applicants stand out when entering the work force, and being involved with an organization that enhances skill and ability offers students a way to gain that experience. For Penn State students, especially those majoring public relations, marketing and other communications fields, the student organization Happy Valley Communications gives them relevant experience to add to their resumes and skill sets.

Publications of business faculty member announced

2/18/11

Talha Harcar, associate professor of business at Penn State Beaver, has written and co-authored several publications. Harcar holds a doctorate in business administration from Istanbul University, an master's of business administration from the University of Massachusetts, and a master's degree in marketing research, and a bachelor's degree in marketing from Istanbul University. For additional information, contact Harcar at tdh13@psu.edu or 724-773-3892.

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A seller's conspicuous consumption may undermine bond with consumers

5/7/13

What kind of judgments do buyers make based on the way a sellers present themselves? How do these judgments impact buyers’ willingness to close a sale? Researchers addressed these questions in a recent Penn State Smeal College of Business study, specifically examining the effects of sellers’ conspicuous consumption on the buyer-seller relationship.

Marketing Professor Rajdeep Grewal

Marketing activities can lead to better IPO performance

4/22/13

If managers want to position their young firms for better performance as they enter the public market, they should devote more resources to marketing activities early in the firm’s lifecycle, says a recent study from researchers at Penn State’s Smeal College of Business and Georgia State University’s J. Mack Robinson College of Business.

Smeal research studies effects of opening, closing retail stores on firm value

3/27/13

For many large chain retailers, closing store locations is more strongly associated with increases in firm value than opening new stores, according to a recent study. Decisions on store openings and closings are commonly made to effect performance at the product and consumer levels, but this study is one of the first to examine how these openings and closings impact overall firm value.

ISBM winter meeting focuses on gaining insights from big data

3/19/13

The Penn State Institute for the Study of Business Markets (ISBM) in the Smeal College of Business recently held its annual winter meeting in Tampa, Fla., providing networking and professional development opportunities for business-to-business marketing executives.

Students preparing for their final presentation at the Marshall International Case Competition

Smeal case team takes third place in international competition

3/4/13

Four Penn State Smeal College of Business students recently returned from the Marshall International Case Competition at the University of Southern California with a third-place trophy -- the highest position of all participating American universities.

Smeal marketing class puts theory to work in helping Webster's Cafe

1/29/13

Undergraduate students in the Penn State Smeal College of Business put theory into practice last fall, developing integrated marketing plans for Webster's Cafe and Bookstore located in downtown State College, Pa.

Assistant professor of marketing Karen Winterich incorporated a real-world client into the project for her Marketing 422: Advertising and Sales Promotion Management class to enhance the students' experiences. "Not only is it more motivating and valuable for students, but it also provides an opportunity for our students to give back to local businesses by sharing their skills," she said.

Untitled

Business students learn from professionals at social media summit

1/23/13

Four Penn State New Kensington business students attended a professional marketing summit last semester and came away with information on social media that may prove helpful in their future endeavors.

The graduating seniors -- Katie Colbert, Heather Gulotta, Perry Nickleach and Kalie Montgomery -- accompanied by Rujirutana "Dr. A" Mandhachitara, associate professor of business administration at the campus, participated last semester in the Digital Marketing Best Practices Summit, a series of panel discussions that focused on updated applications of social network tools in brand building, including optimizing the results, or hits, from search engines such as Google. Coordinated by Mandhachitara and organized by the Pittsburgh Chapter of the American Marketing Association, the event's guest speakers were drawn from senior marketing and advertising executives in the region.

Untitled

Student-run Happy Valley Communications offers professional experience

9/12/11

Having hands-on experience can help job applicants stand out when entering the work force, and being involved with an organization that enhances skill and ability offers students a way to gain that experience. For Penn State students, especially those majoring public relations, marketing and other communications fields, the student organization Happy Valley Communications gives them relevant experience to add to their resumes and skill sets.

Publications of business faculty member announced

2/18/11

Talha Harcar, associate professor of business at Penn State Beaver, has written and co-authored several publications. Harcar holds a doctorate in business administration from Istanbul University, an master's of business administration from the University of Massachusetts, and a master's degree in marketing research, and a bachelor's degree in marketing from Istanbul University. For additional information, contact Harcar at tdh13@psu.edu or 724-773-3892.