UNIVERSITY PARK, Pa. — The Penn State Small Business Development Center will host “Six Steps to a Better Business,” presented by Ken Sevick, founder and president of ActionCOACH of Western PA. The workshop for existing business owners will take place from 9 a.m. to noon on Friday, Oct. 27, at the Technology Center, located at 200 Innovation Blvd. at University Park.
Sevick launched ActionCOACH of Western PA in 2004. He has trained business owners, CEOs and their teams in a variety of industries. Sevick said the goal for his business is to help others reach their full potential.
“In this workshop, we will cover the pitfalls many business owners make when it comes to tough decisions,” Sevick said. “They must create a strong foundation and a powerful marketing plan to generate cash flow. Establishing a best approach to everything from implementing systems to creating a high performing team will make a difference to the bottom line. The workshop is designed to give companies the tools they need to make that happen.”
Michael Ryan, interim director for the Penn State SBDC, said proprietors often say they want to take their business to the next level — hitting a revenue goal, hiring a certain number of employees or enhancing their product service — but are making little progress.
“Often they are stuck in the weeds, dealing with the daily tasks of running the business,” Ryan said. “Ken’s session shows how to take a mile-high look down at a business to identify what is working, what is not working and how to use that knowledge to meet goals.”
Topics on the agenda include:
- Work on your business, not in it;
- Turn advertising and marketing into an investment, instead of an expense;
- Leverage your time to maximize efficiency and profits; and
- Recruit, motivate, educate and retain exceptional employees.
The cost per person for the workshop is $49.
To register, visit the Penn State Small Business Development Center online.