A Penn State alumnus recently launched an online resource offering advice about "moving up" and, more importantly, making an impact on issues that touch lives.
Bob McKinnon, who earned his advertising degree in 1990, has published “Moving Up: The Truth About Getting Ahead in America.”
The platform is designed to get people to personally connect to issues like poverty, inequality and opportunity by reflecting on their own life experience. It also looks at the many things that help people end up where they do, and touches on what success in America even means.
One chapter of the online resource addresses the role of education and specifically mentions Penn State. McKinnon, a longtime supporter of the University, serves on the College of Communications Alumni Society Board.
Along with original content, the interactive site gives visitors the option of signing up for brief weekly notes of inspiration and reflection.
McKinnon, an entrepreneur in residence at the New School in New York City, is the founding president of GALEWiLL Design, a company that designs social change through programming, communications, advocacy and action.
McKinnon has worked on issues ranging from childhood obesity to climate change, partnering with change makers within the Robert Wood Johnson Foundation, the Bill & Melinda Gates Foundation, the U.S. Centers for Disease Control and Prevention, The Clinton Foundation, National Geographic, the Food and Drug Administration and many other organizations to help millions of Americans overcome obstacles on their way to healthier and happier lives.
He has appeared on NPR's "All Things Considered" and been interviewed by the Wall Street Journal, Washington Post and other media outlets to comment on issues facing our country. He's also a frequent contributor to the Huffington Post and has produced two short documentary films.