Barns, burlap, candles, Mason jars brimming with wildflowers ... Pinterest boards and images of celebrities and average couples saying their vows on farms and in meadows document the popularity of rustic weddings.
It's a style more couples are choosing, and Beth Montemurro, sociology professor at Penn State Abington, said it's a reaction to reality television and bridezillas.
"There's a backlash against excessiveness and indulgence," she told the StarTribune of Minnesota in a recent article. "Couples are making a statement about who they are."
Nevertheless, when Montemurro's book "Something Old, Something Bold: Bridal Showers and Bachelorette Parties" published several years ago, she stood firm on wedding traditions.
"The things that will stay the same are the things that have been there for the past 100 years: the white dress, the wedding cake, and the celebration following the wedding," she predicted. "We find symbolism in these things, and I don't see them going anywhere."
Montemurro researches weddings and marriage, popular culture, and sexuality and its relationship to aging and gender.Her most recent book is "Deserving Desire: Women’s Stories of Sexual Evolution."