Impact

Penn State Corporate Learning wins marketing award for Team Decision Center

Penn State Corporate Learning received an award from the Learning Resources Network for the success of the campaign to market the Team Decision Center. Penn State Corporate Learning Director Sue Greene, left, accepted the award at the LERN annual conference in November. Credit: Penn StateCreative Commons

UNIVERSITY PARK, Pa. — Penn State Corporate Learning has received an international award for the success of the marketing campaign to promote its Team Decision Center.

The Learning Resources Network, or LERN, recognized Penn State Corporate Learning from a field of more than 140 applicants from across North America.

The Team Decision Center uses a facilitator and software to collect anonymous feedback from stakeholders to reach their goals or initiatives. The Team Decision Center also can be used in Web-based sessions at businesses’ and organizations’ locations.

LERN called the Team Decision Center a “perfect example of delivery format reinvention for the new century.”

Sue Greene, CCT, the director of Penn State Corporate Learning, accepted the award at the 2014 LERN Annual Conference in Orlando, Florida, in November.

“The marketing campaign increased the number of inquiries about the Team Decision Center by 300 percent, and the number of times the center was used increased by 200 percent from the previous year,” Greene said. “We are excited that our work to raise awareness of the Team Decision Center was so successful, and we are honored that LERN has recognized this as well.”

The marketing campaign consisted of an overhaul of the Team Decision Center’s website, which now includes a link to request a demonstration; video testimonials; brochures; and complimentary use by several local organizations, in both face-to-face and online applications.

The Team Decision Center is one of the services offered by Penn State Corporate Learning, which offers workforce training to businesses and organizations across Pennsylvania for leadership, communication, strategy, project management and safety, among others.

For more information about the Team Decision Center, visit its website or call 877-534-4778.

Last Updated January 9, 2015

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