UNIVERSITY PARK, Pa. -- A 24-hour social media campaign designed to capture a day in the life at Penn State featured thousands of posts from Penn Staters on campus across Pennsylvania and studying and working around the world.
Starting at sunrise on Thursday (Oct. 23) and scheduled to conclude at sunrise Friday (Oct. 24), the campaign called #PSU24 chronicled the 24-hour period, showcasing the many scenes and experiences that make up a given day for members of the Penn State community.
Photos and posts from throughout the day are featured at http://psu24.psu.edu.
Students, faculty, staff, alumni and visitors contributed throughout the day, with posts on Facebook, Twitter, Instagram, Vine, Google+ and Flickr. Within a few hours, #PSU24 became one of the top eight trending terms on Twitter in the United States. By the end of the 24-hour period, approximately 4,000 social media posts from five continents had been shared with #PSU24.
The project shows the moments, big and small, that are part of a day at Penn State – late nights in the library, camping out at Nittanyville, research in the lab, classroom discussions, studying in another country, working behind the scenes and much more.
"We wanted to show the incredible spirit Penn Staters have and the impact they are making every day," said Geoff Rushton, manager of the University's Social Media Office, which coordinated the project. "We knew our community would be excited about participating, but this exceeded even our expectations.
"I believe that #PSU24 is a fantastic example of the experiences we share at Penn State, a reflection of what it's like to live, work and study as a Penn Stater and perhaps a window into new perspectives on what that means."
A curated page highlighting the shared content is available at http://psu24.psu.edu.