CENTER VALLEY, Pa. – Penn State Lehigh Valley will highlight the academic research of selected faculty members with two events this fall. On Nov. 10, Mark Gruskin, assistant professor of finance and accounting, will present at 1 p.m. in Room 216. On Dec. 2, Kasey Hudak, assistant professor of corporate communication, will present at 12:15 p.m. in Room 216. The events are free and open to the public.
Gruskin’s presentation, “Are the Benefits of Debt Declining? The Decreasing Propensity of Firms to be Adequately Levered,” will discuss a persistent increase in the percentage of firms with little or no debt in their capital structure over the last three decades. Among other things, his findings suggest that the well-documented benefits of leverage are less valuable over the sample period and that the determinants of firms’ capital structure decisions have evolved since the 1970s.
Hudak’s presentation, “A Phantasmic Experience: Narrative Connection of Dead Celebrities in Advertisements,” looks at what has become a well-known practice in contemporary advertising techniques of featuring dead celebrities in current advertisements. The goal of such exploration aims to link dead celebrities with the construction and transmission of persuasive messages within an advertising narrative framework.
This series is sponsored by the Faculty Invitational Lecture Series, The Research and Scholarship Committee of the Faculty Senate, and the Office of Academic Affairs.