Marketing professor presents paper at conference in Alaska

ALTOONA, Pa. -- Tulay Girard, associate professor of marketing at Penn State Altoona, co-authored and presented with her student research assistant, Kristina Snyder, a pedagogical paper at the 2014 Higher Education Teaching and Learning (HETL) conference in Anchorage, Alaska, in June.  "Enhancing Student Learning With a Social Media Community Development Project in Higher Education" introduces a social media-marketing project and describes the process undertaken in a social media-marketing course taught by Girard.

The Pittsburgh-to-Harrisburg Main Line Canal Greenway is a 320 mile corridor which follows the historic path of the Main Line Canal System that operated from 1826 to 1899 between Pittsburgh and Harrisburg, Pa. The Allegheny Ridge Corporation (ARCorp) launched an initiative to facilitate a continuous land-and-water-based recreation system in order to connect local governments and organizations wishing to create recreation, heritage, environmental, educational and economic development projects that maximize the quality of life for Pennsylvania residents. This social media marketing class project is a part of these efforts in partnership with Penn State Altoona.

The abstract, also co-authored with Mark Lennon, assistant professor at Penn State Altoona, has been published in the 2014 HETL conference proceedings.

Last Updated June 11, 2014