Smeal professor earns early career award for marketing strategy research

UNIVERSITY PARK, Pa. -- Penn State Smeal College of Business’ Hari Sridhar, assistant professor of marketing, has been selected to receive the 2014 Varadarajan Award for Early Career Contributions to Marketing Strategy Research.

Sridhar was selected by a three-member panel of past award winners on behalf of the American Marketing Association’s (AMA) Marketing Strategy SIG. He will receive his award at the Summer AMA in San Francisco.

Sridhar was recently named the program director for B2B Analytics in the Institute for the Study of Business Markets, a Smeal research center known for connecting academia and practitioners in the business-to-business marketing arena.

A Smeal faculty member since 2011, Sridhar’s research interests include marketing-mix and marketing strategy effectiveness spanning a broad range of industries, with a special emphasis on media markets. His research has been published in leading academic journals and has been featured in more than 50 media outlets.

Sridhar holds a bachelor’s degree in mechanical engineering, a master’s in engineering management and a doctorate in marketing.

The Varadarajan Award recognizes outstanding research contributions from faculty members 10 or fewer years out from earning their doctoral degree. Selection criteria include overall impact on marketing strategy research and practice, quality and quantity of research, and research leadership. Past winners include Smeal’s Rajdeep Grewal, Bard Family Professor in Marketing.

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Last Updated June 04, 2014