Researchers to address corporate social responsibility at international meeting

UNIVERSITY PARK, Pa. -- Corporate social responsibility (CSR) research projects supported by the Arthur W. Page Center for Integrity in Public Communication will take center stage from 1 to 5 p.m. May 22 in Seattle at a pre-conference session of the International Communications Association (ICA) annual meeting.

“The research presentations will address a broad spectrum of CSR work, including environmental sustainability, social responsibility, nonprofit-corporation partnerships, employee diversity and measurement of CSR impacts,” said Denise Bortree, an associate professor in the Department of Advertising/Public Relations at Penn State and a senior research fellow in the Page Center, a research unit of the College of Communications.

“Following a panel of prominent scholars discussing recent CSR research, local practitioners will share their experiences with practical application of CSR in the field,” said Bortree, who is coordinating the pre-conference session.

Seven scholars whose CSR-related research was funded last year by the Page Center will present perspectives on their work. They include:
-- Richard D. Waters of the University of San Francisco, who will discuss an experiment to measure the effectiveness of communication of CSR efforts among nonprofits;
-- Kati Tusinski Berg and Sarah Bonewits Feldner, both of Marquette University, who examine how corporations talk about the social impact of the CSR efforts and what the public expects from corporations in terms of social issues;
-- Jennifer L. Bartlett of the Queensland University of Technology in Australia, who looks into best practices and future trends in communication about diversity;
-- Sora Kim and Mary Ann T. Ferguson, both of the University of Florida, who will look at predictors to evaluate effective CSR communication; and
-- Bortree, who will discuss strategies and impacts of environmental sustainability communication from Fortune 500 companies.

The ICA -- an academic association for scholars interested in the study, teaching and application of all aspects of human and mediated communication -- is holding its annual meeting May 22 to 26 in Seattle.

The Page Center at Penn State is named for Arthur W. Page, longtime vice president for public relations at AT&T. Page is often regarded as the founder of the modern practice of corporate public relations. He was widely known for management according to the "Page Principles," his guidelines for ethical and effective communication with key publics and for responsible corporate behavior.

The Page Center seeks to foster a modern understanding and application of the Page Principles. It supports innovative research and educational or public service projects in a variety of academic disciplines and professional fields.

Last Updated April 18, 2014